In a world where the access to resource platforms that allow us to tell our own stories and even the stories of others is easily available – the true message of one’s brand and what it considers its true identity can potentially get lost or be misinterpreted. A business’ desire to be perceived a certain way is not always fulfilled when it comes to the customer’s opinion of the brand.
To be painfully honest despite an organisations marketing efforts, consumers still have the inherit ability to decide how they see a brand or feel about that brand and its products. Fortunately, however, this decision can be influenced by strategic marketing with a clear identification of what an organisation wants their brand positioning to be.
Brand positioning is simply defined as what the organisation wants the consumer’s thoughts to be about their brand when they come across it, whether in conversation or on the market. These thoughts or ideas about your brand in a consumers mind is mostly based on what you as a business say and do – and partly has to do with a consumers brand preference. Because it is largely based on who an organisation says they are, organisations should pay special attention to the very last detail that consumers could possibly read into. This includes factors ranging from the actual product/service (and if it works the way the brand owners say it does) to your business name, tag line, the quality of your logo, website design, business cards, adverts and various multimedia.
At J. Thoka we put ourselves in the position of the consumer to determine what we think of your brand at first glance and from there help shape it to the desired brand positioning. Our services are all aimed at branding through quality and creative design processes that set our clients apart from the brands out there. The end result of our uniquely designed marketing strategies play a strong hand in the consumer’s thoughts towards a brand. We create in a way that makes it a pleasure to encounter our client’s brand – thus creating a positive experience for the consumers when they come across it or anything related to it.
The trick in getting brand positioning right is to identify who you are as a business, act on it, and continuously reiterate it when you are communicating big or small messages.
The digital age has allowed brands to tell their stories in a way that will help consumers relate to the brand. J.Thoka integrates new media in all branding and marketing strategies to bring our clients quality and memorable branding solutions that will positively affect and influence our client’s customers. We are driven by results and the desire to see our clients as leaders in their respective industries. We value the opportunity granted to us to contribute to our clients brand positioning and therefore strive to exceed expectations.
If your brand holds high regard of quality and unique brand conceptualization, then we’d love to hear from you!